What is the issue?

• Google now supports 3 ids: GCLID, WBRAID and GBRAID, whereas our contacts, attributions and conversion API supported only GCLID.

• This resulted in workflows with google AdWords action not working as expected for users as the contact does not have GCLID present. The contacts which had GCLID were uploaded to conversions and the ones with WBRAID and GBRAID were skipped.

What we have done?

• Upon investigating, it was identified and concluded that the support for both WBRAID and GBRAID should be added along with existing GCLID support.

• Now, both attributions and contacts save all three ids and the conversion API works for them as well.

• The WBRAID and GBRAID ids are added to the correct attribution sources. The contacts that have these values will be attributed as Paid Search.

Why it is important?

• The additional support of GBRAID and WBRAID along with the existing GCLID will ensure correct attribution mapping resulting in all the contacts with either of these ids to be uploaded to conversions.

• This will prevent issues related to missing Google IDs and avoid future tickets related to this problem.