Addition of Ad Manager as an Add-On product with SaaS Plans

The option to resell Ad Manager with SaaS plans is now available inside the SaaS Configurator itself. Addition of Ad Manager along with other reselling products as part of the SaaS offering further strengthens the value proposition.

Why is it important?

1. Same like other reselling products, if an agency wants to offer Ad Manager as part of their SaaS plan, it was supposed to be done from the reselling page at the agency level. We learned from their experience and the limitations they encountered:

• The option was not easily discoverable, leading to lesser adoption on this feature.

• The option was limited to bundle the products with SaaS plans only in the ‘Default’ category. All other categories were not supported.

2. This led us to include Ad Manager as an add on product under the SaaS plans inside SaaS configurator and it should increase adoption.

3. Customers inquiring about inclusion of Ad Manager as part of their SaaS offering is another and most important reason.

How it works?

1. Agency configures their Add-Ons under pricing plan with an option to include Ad Manager as an additional offering to their SaaS plan subscribers.

2. When a sale happens for the SaaS plan, an event is sent to the reselling service communicating the details of the SaaS sub-account, along with the configurations.

3. Reselling service creates the required subscriptions for the products that are configured to be in the SaaS bundle.

Notes

• Any changes in the bundle configurations will only be applicable to the sub-accounts created with respective SaaS plans in the future, and do not impact existing sub-accounts.

• In agency billing section, locations that are subscribed to Ad Manager via a SaaS plan, it will show as 'SaaS Bundle' instead of plan name.